Talentup
Web Page

A full rebrand and digital overhaul to align identity and global SaaS growth.

Project Overview

TalentUp is a SaaS platform that helps HR teams benchmark salaries, manage employee compensation, and understand market trends across roles, industries, and countries.

This project focused on the complete rebranding and redesign of TalentUp’s public-facing website and visual identity to better reflect its product maturity and international ambition. As the sole designer, I led the process from brand strategy to frontend implementation.

Timeline

6 months

Role

Product Designer & Brand Lead

Platform

Responsive Website

Team

1 Product Designer (me)
1 Frontend Developer
1 Backend Developer
1 Marketing Specialist

Tools

Figma
Miro
Visual Studio Code

Status

Shipped & Live

Contribution

Brand strategy and identity redesign
Logo design and visual system
Information architecture
Web component system design
UX writing and layout design
Frontend implementation

Problem Context

TalentUp had outgrown its original branding. While the product had evolved into a robust compensation intelligence platform, the company’s image still reflected its startup origins. The visual identity lacked structure, polish, and strategic intent.

On top of that, the existing website was outdated, difficult to maintain, and failed to communicate value to potential clients.

Logo and brand issues

· Lacked visual balance and scalability
· No established minimum size or usage rules
· Did not reflect innovation or professionalism

Website issues

· Messy, overlapping code with no reusable system
· No clear visual or content hierarchy
· Low conversion and unclear messaging
· Lacked alignment with product design and positioning

Core Challenge

How might we elevate TalentUp’s brand identity and web experience to build trust, improve perception, and support business growth in global markets?

Final Solution

We transformed TalentUp’s brand and site into a clearer, more professional expression of its SaaS offering and values.

🌐 Live site: talentup.io

Methodolgy page

Download Report page

Salary Platform page

Full BrandBook with usage guidelines

Access

Approach

Brand Strategy & Visual Identity

The goal was to create a brand that felt:

🌎

Global

Ready for international markets

🌱

Fresh

Visually modern and relevant

🔍

Expertise-driven

Professional, data-informed

🔗

Reliable

Consistent and clear in tone

🤗

Open

Human, accessible and transparent

We redefined all brand elements

New logo (with balanced proportions, clear grid, and symbolic flexibility)

Modern, vibrant color palette

Refined typography system for web and print

Supporting graphic elements, iconography and reports

Web Structure & UX

We began by mapping a new Information Architecture in Miro, aligning pages and flows with the new strategic messaging and SEO objectives.

Then, in Figma, I built a design system from scratch, adapting Preline (Tailwind) as a base. I designed reusable components, including buttons, cards, headers, banners, and forms.

This system allowed for:

Faster iteration and future scalability
Visual consistency across the site
Developer-friendly handoff and frontend flexibility

Implementation

We rebuilt the website from the ground up:

Code Implementation

· Clean, semantic HTML/CSS
· Fully responsive and accessible
· Modular structure with reusability in mind
· I implemented ~80% of the frontend in close collaboration with the development team

UX Writing

· Clear CTAs
· Performance and SEO optimization
· Scalable layout system for content marketing

Results & Outcomes

A full rebranding and web transformation for a global HR tech startup. From a broken, outdated identity to a bold, confident, and modern presence—this project gave TalentUp the credibility it needed to grow in competitive SaaS markets.

Impact:

+60% increase in website traffic in the first 3 months
Consistent branding across all channels
Improved brand recognition in the HR and SaaS community
Positive feedback from internal teams and external clients
Stronger foundations for future product marketing and content strategy