Talentup Salary
Platform

A centralized tool for smarter compensation analysis and workforce insights.

Salary platform screen

Project Overview

TalentUp is a SaaS platform that helps HR teams benchmark salaries, manage employee compensation, and understand market trends across roles, industries, and countries.

As the sole Product Designer, I led the complete visual and content redesign of TalentUp’s salary benchmarking platform, working closely with the product team to transform a feature-heavy but underutilized tool into a more strategic, user-focused experience.


Timeline

6 months

Role

Product Designer

Platform

Responsive Web Application

Team

1 Product Designer (me)
1 Product Owner
1 Backend Developer
1 Frontend Developer

Tools

Figma
FigJam

Status

In development

Contribution

  • Information architecture overhaul
  • Visual design system
  • Content and UX writing
  • Component design
  • High-fidelity UI
  • Developer handoff

Problem Context

TalentUp had valuable functionality, but poor usability was holding it back. Users—primarily HR professionals—found the interface confusing and the language too technical. Many used their credit allowance for one-off salary searches but rarely engaged beyond that.

Key features like employee management or the dashboard were largely ignored, either due to lack of clarity or perceived irrelevance. The platform lacked consistency in design, and feedback showed that users were unsure how to extract insights or take meaningful action.


80%

Users dropped off after a single search, with no further interaction within the app.

22%

Reported that key terms and features were confusing or not self-explanatory.

84%

Of active users had never added employees to the platform, a core part of the product’s intended value.

Core Challenge

How might we improve retention by turning TalentUp into a daily-use platform for HR professionals, not just a one-time benchmarking tool?

Final Solution

We redesigned the platform for better usability, making data more accessible and valuable for HR teams.

Add a new employee

Spend one credit

Solution hightlights

Control Dashboard

Compare Salaries

Research and prototiping

Context

To better understand the current state of the platform and the HR professionals using it, we began by conducting a competitive benchmark. We analyzed direct competitors like Ravio, Figures, Pave, Compensation IQ and Gradar, identifying common patterns, value propositions, and usability trends.

Salary platform screen

We also evaluated TalentUp’s existing buyer personas, ranging from solo HR professionals to large teams, mapping key user needs and behaviors to uncover pain points in the current experience.

Salary platform screen

Key Insights

From the research, we identified four main opportunity areas:

🔗

Lack of integration with HR systems

Users expect to connect platforms like BambooHR, Oracle, Personio, HiBob, or SAP to automatically import employee data. Without integration, the manual upload process becomes a barrier, especially for larger teams.

📉

Underused core features

Users need the ability to compare, filter, and download data, especially within salary benchmarking. However, the current experience is fragmented, with key features spread across sections, leading to low engagement.

🔐

Lack of trust and transparency

Competitors emphasize confidentiality, anonymization, and legal compliance, while TalentUp lacks messaging around data safety, source transparency, or methodology, all of which are critical to trust-building.

🧭

Misaligned value proposition

Users often rely on Search Salaries, but the platform barely highlights this on its website. The current label "Manage Employees" creates friction, giving the impression users must input sensitive employee data.

Strategic Design Solutions

Based on these insights, we redefined the platform’s information architecture and core functionality, creating a new feature structure:

📊

Salary Benchmarking

  • Editable tables
  • Smart lists
  • Downloadable insights
  • Data visualizations (e.g. equity pay, retirement risk, gender ratio).

🔎

Search Salaries

  • Advanced filtering
  • Market Trends
  • Similar Roles
  • Bonus / Stock Breakdowns

🏢

Company Finder

  • Salary Tables
  • Hiring Trends
  • Company Overviews by Department

⚖️

Compare Salaries

  • Compare up to 10 positions across locations and contexts
  • Location-specific insights (e.g. Cost of Living, Inflation %, Unenployment &)

We also introduced renaming strategies, such as changing Manage Employees to Salary Benchmarking, to match user expectations and reduce perceived risk.

Prototyping

We sketched low-fidelity wireframes by hand to quickly iterate on structure and layout. These helped us visualize how features like smart lists and benchmarking flows could interconnect across the platform.

Salary platform screen

After defining flows, we moved to digital wireframes and developed a design system from scratch using Preline (Tailwind CSS) as a base. Over 200 components were created and documented in our shared design library,something the platform had never had before.

Salary platform screen

We worked in close collaboration with both frontend and backend developers throughout the process, ensuring that all designs were technically feasible and that the necessary data was available to deliver trustworthy insights.

Salary platform screen

Usability Testing

As part of the redesign of TalentUp, a salary benchmarking platform for HR professionals, we conducted a series of remote usability tests to validate new functionalities and ensure the overall user experience was clear, intuitive, and aligned with users’ mental models.

We created two distinct user test flows to reflect different onboarding scenarios:

We interviewed seven professionals across HR roles: Compensation & Benefits specialists from large teams, generalist HR/People Ops professionals from scaling startups, and external consultants managing multiple clients. Some had prior experience with TalentUp, while others were first-time users, giving us valuable contrast in expectations and comprehension.

Each session lasted 20–30 minutes and was conducted remotely. Users followed a task-based script covering key actions such as registering, adding employee positions, exploring insights, unlocking market benchmarks, and comparing internal data with market trends. All inputs were auto-generated to reduce cognitive friction and focus on usability.

Salary platform screen Salary platform screen

Feedback and last changes

Our main objectives were to validate the logic of the new flows (especially the link between internal salary benchmarking and market data), observe potential friction points, and assess whether key concepts like credit usage, benchmarking access, and insight interpretation were clearly understood.

The interviews revealed key improvement areas: insight visualizations needed clearer structure, users wanted to adjust percentile comparisons by department, and some labels and copy were confusing. Based on these findings, we iterated on flow structure, rewrote key UI text, and made targeted design changes in Figma to ensure better alignment with user expectations.

The result was a refined and more user-centered prototype, improving clarity, trust, and efficiency in salary analysis for HR professionals.

Project Status

After completing the final design iterations based on user testing insights, we updated the necessary components in Figma and closed the design phase. The project has now entered the development stage. We are currently working closely with the engineering team through recurring meetings to review implementation progress, identify and resolve design inconsistencies, and continuously test key flows as they are developed. This collaborative phase ensures that the final product remains faithful to the design intent while being technically feasible and user-friendly.

Conclusions

The redesign of TalentUp’s platform aimed to realign the product’s core value with user expectations—placing a stronger focus on salary benchmarking, data transparency, and actionable insights for HR professionals.

Through early-stage research, collaborative work with developers, and multiple prototyping and testing cycles, we delivered a more focused, trustworthy, and user-friendly product experience.

Key outcomes:

What I learned from this project